Communicate, communicate, communicate!
- Are you tired of conflict and failure in relationships?
- Would you like to approach difficult conversations with ease?
- Would you like to be heard – having real impact on others?
These were some of the keynote points author Clare Mann spoke about at the exclusive SME Association event celebrating her book launch last night in York Street. Her book is out and promises to be a good read: ‘Be heard whether in the boardroom or the bedroom (and everywhere inbetween)’. The event was sponsored by Succession Plus.
I recently worked on an article based on an interview. It was riddled with so many inaccuracies about the interview subject, I was surprised. It’s one of the main tasks of a copyeditor to thoroughly fact check before publication – that’s a given – but a certain responsibility lies with the author to get the basic facts right!
It’s a sad story, but when you live and breathe publishing, you start presuming everyone knows the ‘talk’. Dyelines; epsons; ozalids; dps spreads; kerning; tracking; leading; white space; thin spaces; emaciated paras; widows; orphans … it goes on and on.
When you interact with clients who perhaps want to self-publish, but who are unfamiliar with the publishing process, be mindful of using terms that are easily understood.
And you know what’s amusing, even individual printers or publishing houses often have different jargon for the same thing another printer or publishing house will have! How about that!
One of the most difficult tasks for a writer is to edit their own work. It’s nigh on impossible to retain objectivity and it becomes extremely difficult to pick up any editorial mistakes. The writer is so absorbed to what they are trying to put down on paper (or keyboard!) that the eye will slide right on over an error. That’s what editors are for. We are the fresh pair of eyeballs.
Just like a car mechanic will service your vehicle, give some sound advice on how to take care of it so an editor works the same magic on your written word.
A client tip
In the initial stages of a project, when you as the client is presented with content ideas and mockups of how your magazine or book will look visually, it’s imperative that you focus on the fine detail. For example, is the font the designer has chosen exactly what you want? Don’t just take a quick glance at the layouts and approve them.
Think of your demographic. If your readers are going to be older than 40, don’t sign off on a font that is too ‘thin’ or a type size that is too small or where the leading is too tight. It’s at this early stage of a project that you, as a client, needs to give full attention to such details. Changes at a later date will impact costs and delivery times.