Identifying the key audience for your website content is obviously important. But there are a few points to consider: although your marketing may be directed to top level corporate clients, speaking to them using direct, well-written English is so much better than cloaking the points in shrouds of irritating clichés and buzzwords that disguise the message rather than tell the message.
A business, small or large, should have first-class succession planning. Especially when you are dealing with clients who are paying you to produce publications for them, if the knowledge management falls down in any aspect of the process, it can destroy client confidence in you and the product.
All about [sic] … fully
Do you know what [sic] means?
It’s the latin term sic erat scriptum. Usage is [sic] in square brackets and sometimes the word is italicised. It means that the quote has been transcribed exactly as it was found in the original source, complete with erroneous spelling or nonstandard presentation. And you probably all know this anyway.