I am a publisher/editor who has worked in the field for more than 17 years in a variety of roles, developing newsstand titles to specialist custom publications, such as the award-winning Symmetry magazine for Subaru Australia (from 2005 to 2011). These roles have been performed either working within teams inhouse or as a self-manager overseeing a number of freelancer contributors, encompassing writers, art directors, photographers, stylists and the like. Over a period of three years, I moved from reporting to a manager to single-handedly maintaining the custom division until the merger in July 2010 with the Melbourne division.
My responsibilities have ranged from driving editorial and visual concepts in initial developmental stages through to high-quality end products well received in the marketplace, always on time and always on budget.
In the digital space, I have been responsible for converting print to online; working on digital elements of proposals with a third-party supplier; and managing Subaru’s goal to progressively but gradually shift a number of readers from receiving the print magazine to eSymmetry, its digital magazine.
As a feature writer, I have written in the travel, lifestyle and technical genres including interviewing subjects and sourcing information from well-established sources. My skills also include subediting and proofreading to an extremely high professional standard. I have also edited books as an adjunct to my roles at NCP, Longueville Books and Focus Publishing, Australia’s leading corporate books publisher.
I maintain keen commercial awareness that involves responding to client proposals in the custom publishing sector, quoting on projects, creating and presenting pitch documents and managing budgets. I have also successfully created brand extensions to News Magazines’ wide range of best-selling titles.
I was founding editor of a newsstand title called Smarthouse magazine, a successful, high print quality publication focusing on the fully automated home and consumer electronics. Starting a new magazine from scratch without any pre-existing media contacts was an exciting challenge that was achieved from start to finish in just four months. At that time, Australia did not have a publication of this nature.
In the consumer sector, I have managed advertising staff and ensured their revenue ad targets were met. I achieved this by creating editorial content with a commercial relevance without compromising editorial integrity; by offering advertisers additional editorial support such as including them for relevant industry comment in feature articles; and by personal encouragement to the sales staff.
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