Breathless Business Writing

TAKE A BREATH
Business writing must be succinct and to the point. What it doesn’t have to be is burdened down with long, ‘breathless’ sentences. A paragraph of 10 lines or more without a sentence break is a frequent occurrence that I come across in my work.
Business writers: your subject matter is by its nature dense and intense; you can make it more understandable if your paragraph construction is built properly. Please remember that your reader has to come up for some oxygen sometime or other. We can absorb more information with an ‘oxygenated’ brain, so it’s best to break up those long-winded sentences.file000565811698

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