For clients

A client tip
In the initial stages of a project, when you as the client is presented with content ideas and mockups of how your magazine or book will look visually, it’s imperative that you focus on the fine detail. For example, is the font the designer has chosen exactly what you want? Don’t just take a quick glance at the layouts and approve them.

Think of your demographic. If your readers are going to be older than 40, don’t sign off on a font that is too ‘thin’ or a type size that is too small or where the leading is too tight. It’s at this early stage of a project that you, as a client, needs to give full attention to such details. Changes at a later date will impact costs and delivery times.

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